Warsaw Motor Show 2025
Project co-funded by the European Union under the grant project “Pomeranian Export Broker 2030”.
Project title:
Development of Europell Group Ltd.’s export activities through participation in Warsaw Motor Show 2025
About the Project
Europell Group Ltd. implemented the project as part of the grant project “Pomeranian Export Broker 2030”, which aims to increase the export activity of Pomeranian enterprises.
The project focused on developing Europell Group’s export operations, promoting the company’s offerings, and establishing new business contacts with potential contractors, particularly in the automotive and upholstery industries.
Project Goal
The project’s goal was to increase Europell Group Ltd.’s export activity by promoting the company’s offerings, enhancing brand recognition, and establishing new business relationships with potential domestic and international customers.
Of particular importance was the promotion of natural leathers intended, among others, for use in the automotive industry, including leathers used for manufacturing and customizing car upholstery.
Warsaw Motor Show 2025
One of the key activities within the project was Europell Group’s participation in the Warsaw Motor Show 2025, which took place from November 14–16, 2025, at Ptak Warsaw Expo in Nadarzyn.
During the event, Europell Group presented its range of natural leathers and their potential applications in the automotive industry.
The company’s stand showcased, among other things, automotive leathers in various colors and finishes. The exhibition allowed potential clients to directly familiarize themselves with the quality, color palette, and application possibilities of the materials offered.
Participation in the fair enabled direct contact with representatives of the automotive industry, product presentation, and discussions regarding potential cooperation.
Promotional and Information Activities
In connection with its participation in the Warsaw Motor Show 2025, Europell Group also conducted information and promotional activities on social media.
Published materials included, among others:
- an invitation to visit the Europell Group stand at Warsaw Motor Show 2025,
- a presentation of the offerings and exhibition stand,
- materials showcasing the use of Europell leathers in cars,
- a report from the company’s participation in the event,
- a presentation of the results of participation in the fair and the event’s atmosphere.
These activities aimed to increase Europell Group’s brand recognition, promote the company’s offerings, and reach potential clients and business partners.
Target Groups
The project was primarily aimed at businesses and representatives of the automotive industry, specifically:
- manufacturers and installers of automotive upholstery,
- companies specializing in vehicle customization and modernization,
- manufacturers of automotive equipment and interior components,
- companies using natural leathers in vehicle production and finishing,
- potential clients and business partners interested in cooperating with Europell Group,
- customers from foreign markets interested in high-quality natural leathers.
Project Results
The project’s implementation contributed to:
- increased recognition of the Europell Group brand,
- promotion of the company’s offerings among automotive industry representatives,
- increased opportunities to acquire new contractors,
- establishment of new business contacts,
- direct presentation of natural leather offerings to potential customers,
- promotion of Europell leathers’ application possibilities in the automotive industry,
- development of relationships with potential business partners,
- strengthening the company’s export potential.
The project was an element of Europell Group’s long-term strategy related to the development of export sales, acquisition of new customers, and building the company’s position in foreign markets.
Project Implementation Period
November 8, 2025 – December 31, 2025
Project Value
Total project value: PLN 23,892.72
Total eligible expenditure: PLN 19,566.32
European Union co-financing: PLN 10,761.47
Own contribution: PLN 8,804.85
The project was co-financed by the European Union under “Pomeranian Export Broker 2030”.
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Project Documentation
As part of its information and promotional activities, Europell Group published materials regarding its participation in the Warsaw Motor Show 2025 on social media. The documentation includes, among others, an announcement of participation in the fair, a presentation of the stand and offered leathers, and a report from the event.
